Flock Provides Terms & Conditions Update to Make Definitions Simpler and Provide Customer Clarity

Flock recently updated the company’s standard Terms & Conditions. The goal was straightforward: simplify the language, standardize key definitions, and address misunderstandings that have surfaced in public conversations.

These updates do not change the fundamental relationship between Flock and our customers. Customers own and control their data. That has not changed.

A Simpler, Clearer Definition of “Customer Data”

One of the most meaningful updates is the way Flock defines customer data.

Previously, Flock’s agreements used several related terms, such as “customer-generated data” and “training data,” depending on context. While accurate, this structure could create confusion about what was covered and how.

We’ve now standardized everything under one clear term: “Customer Data.”

This single definition encompasses all customer data and information, including:

• Data and information captured by Flock hardware on behalf of the customer through Flock services (such as images, audio, and/or video), and associated metadata;
  
  
• Content entered into the web interface by the customer or its authorized users; and
  
  
• Data and information provided to Flock through the services by third parties at the customer’s direction.
  
  

Critically, the updated Terms make explicit that all rights, title, and interest in and to Customer Data belong to and are retained by the customer.

This clarification is about consistency and transparency. It does not change ownership. Flock customers own their data.

Flock Does Not Own or Sell Customer Data

There have been questions about whether revisions to the language expand Flock’s rights over customer data. They do not.

Nothing in the updated Terms gives Flock ownership of Customer Data. Nothing permits Flock to sell Customer Data. And nothing expands Flock’s rights beyond what already existed.

Under Section 4.1, Flock may only use and disclose Customer Data as permitted under the agreement. Specifically:

• Customer Data may be used and disclosed to provide the services the customer has purchased;
  
  
• Customer data may be used to support and improve Flock’s products and services.
  
  

We removed a sentence that previously stated “Flock shall not sell Customer Data” because it was redundant, not because our position changed. Flock cannot and does not sell Customer Data.

Reference to “disclosure” in Section 4.1 is limited to standard operational needs, such as working with trusted vendors or subcontractors (e.g., cloud hosting providers) or sharing data with third parties at the customer’s direction.

Clarifying the “Perpetual” License

Some have also asked about the use of the term “perpetual” in connection with Flock’s ability to use Customer Data to support and improve products and services.

This is a standard software industry provision.

Flock provides products and services to many customers over time. The right to use data to support and improve those services must extend beyond the duration of a single customer’s contract. 

Importantly, this does not grant ownership of Customer Data. It does not permit the sale of Customer Data. It does not create new rights. It simply ensures continuity in providing and improving services.

Updates Around Disclosure Provisions

Flock also simplified and modernized the structure of our confidentiality and disclosure language.

The prior “Disclosure of Customer Data” section was removed and replaced with a more streamlined, industry-standard provision that permits disclosure of confidential information only in limited, defined circumstances.

We also generalized the Terms to apply to all current and future Flock products, rather than specific product lines, making the agreement clearer and more durable as our offerings evolve.

Governing Law

The updated Terms specify Georgia law as the governing law for the agreement, which is standard commercial practice and reflects the location of Flock’s headquarters.

The Terms are silent regarding the location of mediation or arbitration. If any customer has a specific legal constraint or requirement related to governing law or dispute resolution, we are open to addressing it in the contracting process.

Standard Terms, Collaborative Approach

The recent updates focus on clarity, consistency, and simplicity, not on changing core rights or obligations.

At the end of the day, the principle remains the same: Customers own and control their data. Flock provides the services.