The Strategic Value of Flock Safety for Multifamily Communities

“A huge help for bringing down crime in my properties is having a plate reader. When we used Flock’s system in Nashville, we put the camera at the front of our property together with their yard signs that read, “Monitored 24/7.” We found that over the last 6 weeks, we went from an average of three incidents a week to zero.”

• Douglas Foppe, President, Prominent Realty Group of Georgia

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Successful multifamily communities prioritize security technology to achieve higher occupancy rates, a profitable net operating income, and to facilitate a safer environment for residents.

Some studies even highlight that feeling safer motivates residents to engage more with their community. And investing in Flock solutions like LPR readers and video cameras can let your residents know they have a partner in protecting their community.

Flock’s security solutions can multiply your business and improve your net operating income through the following methods:

1. Residents Stay Where They Feel Safe

Communities with a strong security presence (visible deterrents, advanced technology, and smart monitoring) stand out in a crowded housing market. With Flock’s license plate readers, mobile security trailers, and AI-powered video systems, you offer prospective and current residents more than just protection, you’re offering peace of mind.

That can directly translate to:

• Higher retention rates
• Faster lease-ups
• Greater pricing power due to increased community appeal

2. Perceived Safety = Higher Value‍‍

Communities equipped with visible, modern security technology like Flock LPR cameras or Flock AI-powered video cameras are often perceived as safer, making them more desirable. Safer, more desirable communities typically command higher rent prices and property values.

3. Acquire a Competitive Differentiator

For property managers marketing to new residents, being able to highlight “advanced crime deterrence systems” or “24/7 security technology tools” within your marketing provides a distinct differentiator from other communities.

4. Crime Reduction That Builds Community Trust

“When a crime occurs and you have no clue who is doing it, it can increase due to what appears to be a lack of action. The minute you start to prosecute, that word gets around. This can result in a reduction in crime, making the neighborhood safer. So Flock is worth every penny. because Flock is the missing piece to the crime-solving puzzle.”

• Angela Baber, President of the Baldwin Vista Hillside Neighborhood Association

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A research paper found there’s “a domino effect formed having a satisfied customer base. The first thing that a manager would notice from a satisfied customer is that it produces renewals which raise the occupancy rate. A stable and high occupancy rate inevitably drives cash flow and property values.”  

Flock provides a better experience for your residents with our real-time alerts, vehicle recognition technology, and proactive monitoring that work together to deter crimes like package theft, vandalism, loitering, and illegal dumping. 

5. Lower Repair/ Replacement Costs for Shared Amenities 

Investing in common community crime deterrents like gates and fences means having to also invest in maintenance costs to keep these amenities functioning properly. You also run the risk of damaging your reputation with residents if these tools stop working or are broken for extended periods of time.  

Flock LPR cameras and mobile security trailers come equipped with ongoing support and maintenance whenever it’s needed. 

6. Serves As an Added Insurance Policy

Insurance fraud is one of the most costly white-collar crimes in America. If something happens, you can rely on Flock cameras that can offer video evidence for various situations. 

7. Less Need for Expensive Security Guards‍

Flock security solutions (like mobile security trailers and license plate readers) allow communities to monitor entry/exit activity without relying on costly 24/7 security guard patrols or manned gatehouses.

Look forward to benefits like:

• Reduced or completely eliminated monthly expenses used for private security contracts
• Avoiding staffing issues or coverage gaps stemming from human error or absenteeism
• Enabled security monitoring even when no one is on-site

The Bigger Picture: Trust, Reputation, and Longevity

Flock Safety helps multifamily communities earn trust from residents, which can lead to higher retention rates and respected reputation that can translate to a better ROI.

Learn more about the connection between Flock’s security technology solutions and more profitable multi-family communities by downloading our recent ebook:

“Security Solutions to Keep Your Multi-Family Community Safe”

Download the new ebook by clicking here

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