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Flock LPR Cameras Drive Major Security Improvements at Academy Sports

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March 3, 2026
15 minutes to read
Retail Crime
November 15, 2024

In an era where organized retail crime (ORC) and employee safety concerns are on the rise, Academy Sports + Outdoors has set a new benchmark in retail security. With 285 brick-and-mortar stores and over 1,200 employees, the company has prioritized safety across its retail footprint and corporate headquarters. By deploying Flock Safety License Plate Reader (LPR) cameras, Academy Sports has achieved measurable success in theft prevention, employee morale, and operational efficiency.

"We decided to deploy Flock cameras in and around our corporate campus here and…since we did that, zero. We haven’t captured any of the license plates of the thefts because the thefts have not occurred."
Joe Matthews | VP of Loss Prevention at Academy Sports

Flock Safety's cameras have proven to be a game-changer for Academy Sports, showcasing how technology can transform security and foster peace of mind. Whether it’s securing storefronts or corporate parking decks, Academy Sports is setting a new standard for retail safety.

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