Flock Safety Appoints Matthew Webster, Formerly of Activision, Twitch, and Spotify, as Chief Marketing Officer

Flock Safety, the leading safety technology platform dedicated to creating thriving communities, today announced the appointment of Matthew Webster as its new Chief Marketing Officer (CMO). Most recently serving as Vice President of Global Marketing for Call of Duty at Activision (Microsoft), Webster brings over two decades of experience building and scaling global marketing strategies for some of the most iconic names in technology, gaming, music, and entertainment.

Over the past six months, Flock has been named to the CNBC Disruptor 50 and Forbes Cloud 100, cementing its position as the category-defining technology company in the safety space. As CMO, Webster will lead Flock Safety’s marketing organization, focusing on strategic brand development and data-driven marketing initiatives to support the company’s rapid expansion into new markets. 

This hire builds on another recent leadership announcement of Dan Haley, formerly of Guild and Sprinklr, as Flock’s Chief Legal Officer.

“We are at the earliest stages of an entirely new paradigm in safety: intelligent, customizable technology that helps communities thrive in a way that feels authentic to their goals and values,” said Garrett Langley, CEO and Founder of Flock Safety. “Matthew’s deep experience in transforming brands into trusted household names will be key to expanding our impact.”

Driving Growth Through Creativity and Strategy

At Activision, Webster led global brand marketing for Call of Duty through multiple record-breaking launches, including Modern Warfare II (2022) and Black Ops 6 (2024). He held leadership roles at Twitch (Amazon) and Spotify, where he developed innovative campaigns to expand streaming services into emerging regions and strengthen user engagement worldwide. 

Webster also held senior marketing positions at SoundCloud, Ticketmaster, Sony PlayStation, and Fender Guitars - earning multiple top industry accolades including Clios, Effie, and Cannes Lions awards.

“Very few companies change how society works,” said Matthew Webster, CMO of Flock Safety. “This is a once-in-a-generation opportunity to fundamentally transform how communities protect and connect with each other. Flock’s innovation velocity is extraordinary, and the mission is unparalleled. I'm energized to help scale a brand that's redefining what's possible in public safety and take it to new heights.”

About Flock Safety

Flock Safety is the leading safety technology platform, helping communities thrive by taking a proactive approach to crime prevention and security. Our end-to-end hardware and software suite unites cities, law enforcement, businesses, schools, and neighborhoods in a nationwide public-private safety network. Flock is trusted by more than 6,000 communities, 5,000 law enforcement agencies, and 1,000 businesses to deliver real-time intelligence while upholding the highest standards of privacy, data integrity, and responsible innovation. Visit www.flocksafety.com for more info.